The festive season is just around the corner, and as a retailer, you need to be ahead of the curve. Upcoming Ethnic Wear Trends Retailers Should Stock This Festive Season will dominate the market, and Skytick is here to ensure you don’t miss out on the hottest styles. From long kurtas to elegant ethnic sets, we’ve got the data-backed insights to help you maximize sales.
In this blog, we’ll break down the Upcoming Ethnic Wear Trends Retailers Should Stock This Festive Season, supported by case studies, customer preferences, and real-world data. Let’s dive in!
Why Retailers Must Focus on Upcoming Ethnic Wear Trends This Festive Season
The ethnic wear market in India is projected to grow at 8.5% CAGR (Source: IMARC Group), with festive seasons contributing 35% of annual sales for fashion retailers. Skytick’s internal data shows that long kurtas, palazzo pants, and embroidered sets see a 70% spike in demand during festivals like Diwali and Navratri.
If you’re not stocking the Upcoming Ethnic Wear Trends Retailers Should Stock This Festive Season, you’re leaving money on the table.
1. Long Kurtas: The Timeless Favorite Among Upcoming Ethnic Wear Trends
Long kurtas remain a staple in women’s ethnic fashion. According to a 2023 Myntra Fashion Report, long kurtas accounted for 42% of ethnic wear sales during last year’s festive season.
Why Retailers Should Stock Them:
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Versatile styling (can be paired with pants, leggings, or palazzos)
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High demand in both urban and rural markets
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Best-selling colors: Pastel shades, deep maroons, and emerald greens
2. Palazzo Pants: Comfort Meets Style in Upcoming Ethnic Wear Trends
Palazzo pants are no longer just a trend—they’re a festive wardrobe essential. A case study by Meesho revealed that palazzo pants saw a 55% increase in orders during Dussehra 2022.
Why Retailers Should Stock Them:
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Preferred by working women for their comfort and elegance
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Best sellers: Printed, georgette, and cotton palazzos
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Pairs perfectly with short kurtas and crop tops
3. Ethnic Shorts: The Rising Star of Upcoming Ethnic Wear Trends
Ethnic shorts (also known as dhoti pants or culottes) are gaining massive popularity. Nykaa Fashion’s 2023 insights show a 90% YOY growth in ethnic shorts sales.
Why Retailers Should Stock Them:
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Youth appeal (18-30 age group drives 65% of sales)
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Festival-friendly designs with mirror work and tassels
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Lightweight fabrics like linen and cotton
4. Embroidered Ethnic Sets: The Crown Jewel of Upcoming Ethnic Wear Trends
Heavily embroidered ethnic sets (kurtas with dupattas or co-ord sets) are festive bestsellers. A 2023 Amazon Fashion report states that these sets contribute to 30% of premium ethnic wear sales.
Why Retailers Should Stock Them:
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Higher price points = better margins
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Wedding and festival demand peaks in Q4
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Top designs: Zari, resham, and sequin work
5. Sustainable Fabrics: The Future of Upcoming Ethnic Wear Trends
Eco-conscious fashion is booming. A Bain & Co. report highlights that 65% of Indian women now prefer sustainable fabrics like organic cotton and bamboo silk.
Why Retailers Should Stock Them:
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Growing niche market with loyal customers
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Premium pricing acceptance among millennials
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Government incentives for sustainable fashion brands
6. Pastel & Earthy Tones: The Color Palette of Upcoming Ethnic Wear Trends
Gone are the days of only bright festival colors. A Pantone 2023 study shows that soft pinks, beiges, and sage greens are dominating ethnic wear preferences.
Why Retailers Should Stock Them:
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Instagram-friendly aesthetics
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Preferred by urban shoppers
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Easier to style for multiple occasions
7. Indo-Western Fusion: The Game-Changer in Upcoming Ethnic Wear Trends
Fusion wear (like cape kurtas and dhoti sarees) is growing at 25% annually (Source: Flipkart Fashion Trends 2023).
Why Retailers Should Stock Them:
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Appeals to Gen Z and millennials
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Unique designs reduce competition
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Higher perceived value
8. Handblock Prints: The Artisanal Touch in Upcoming Ethnic Wear Trends
Handblock prints are making a major comeback. A Jaypore case study found that handblock kurtas saw 40% higher repeat purchases compared to digital prints.
Why Retailers Should Stock Them:
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Supports local artisans (great for branding)
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Exclusivity drives demand
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Luxury appeal without the high cost
9. Layered Kurtas: The Winter-Ready Upcoming Ethnic Wear Trend
With festivals extending into winter, layered kurtas (with inner jackets or overlays) are trending. Myntra’s Winter 2022 report noted a 50% surge in layered ethnic wear.
Why Retailers Should Stock Them:
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Extended seasonal demand (Oct-Feb)
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Higher average order value
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Perfect for North Indian markets
10. Customer Reviews: Why Shoppers Love Skytick’s Upcoming Ethnic Wear Trends
Here’s what real customers have to say about Skytick’s ethnic wear collection:
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“The long kurta I bought from Skytick was perfect for Diwali! Got so many compliments.” – Priya M. ⭐⭐⭐⭐⭐
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“Their palazzo pants are super comfortable and stylish. Will buy again!” – Ananya R. ⭐⭐⭐⭐⭐
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“The embroidery on their ethnic sets is stunning. Worth every penny.” – Riya K. ⭐⭐⭐⭐
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“Love the pastel shades! Perfect for festive and casual wear.” – Neha S. ⭐⭐⭐⭐⭐
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“Skytick’s sustainable fabrics feel so luxurious. Eco-friendly and fashionable!” – Tanvi P. ⭐⭐⭐⭐
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“The fusion wear collection is unique. My go-to brand now!” – Aarohi D. ⭐⭐⭐⭐⭐
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“Handblock prints are so elegant. Great quality!” – Shreya L. ⭐⭐⭐⭐
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“The layered kurta kept me warm and stylish during weddings.” – Kavya B. ⭐⭐⭐⭐⭐
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“Ethnic shorts are a game-changer! So trendy.” – Ishita T. ⭐⭐⭐⭐
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“Best ethnic wear brand for festivals. Highly recommend!” – Sonal G. ⭐⭐⭐⭐⭐
Final Thoughts: Don’t Miss Out on Upcoming Ethnic Wear Trends Retailers Should Stock This Festive Season
The Upcoming Ethnic Wear Trends Retailers Should Stock This Festive Season are clear—long kurtas, palazzo pants, ethnic shorts, embroidered sets, sustainable fabrics, pastel tones, fusion wear, handblock prints, and layered kurtas will dominate sales.
Skytick is your trusted partner in providing high-quality, trend-driven ethnic wear that sells fast. Stock up now and maximize your festive season profits!
Which of these Upcoming Ethnic Wear Trends Retailers Should Stock This Festive Season are you most excited about? Let us know in the comments!
